Primary product focus
Arcads: Arcads is positioned around AI video and image generation with credits that work across tools, including talking avatars and video generation.
AI UGC Video: AI UGC Video centers on UGC-style ad production for performance campaigns rather than general cross-tool generation.
Bottom line: Arcads is useful when one shared credit wallet across media tools is preferred; AI UGC Video is better when UGC ad output is the priority.