Primary product focus
CreatorKit: CreatorKit positions around AI Ads, AI Actors, and image/video editing, with messaging around paying for successful results rather than raw generations.
AI UGC Video: AI UGC Video focuses specifically on producing UGC-style ad creatives for rapid paid-social testing.
Bottom line: CreatorKit is broader across AI ad creation modes; AI UGC Video is narrower and more UGC-ad focused.